Search Engine Optimization (SEO)
Make your website easy to find and impossible to ignore.
Your website should be working for you by attracting the right visitors and guiding them seamlessly through your content, helping you reach your goals. That’s where effective SEO comes in.
I take a people-first approach to SEO. When your content is clear, intuitive, and accessible to real humans, search engines reward you. By optimizing both the technical structure and user experience, we’ll ensure your site performs better for your audience and ranks higher in search results.
Why SEO Matters
Your website is more than a digital brochure — it’s a tool for growth.
When someone searches for your brand and your products, services or programs, you want to show up.
But SEO is more than “ranking on Google.” It’s about:
- Speaking your audience’s language. Use the words and phrases people type into search engines.
- Making content intuitive. Structure your site so people easily find what they need.
- Designing for accessibility. Create experiences that are usable by everyone, which search engines highly value.
- Connecting human-friendly with machine-friendly. When your content is easy for people to engage with, it’s also easier for search engines and AI tools to understand and recommend your website.
Technical SEO: Build a Strong Foundation
Search engines need to find your pages and understand what they’re about. I’ll make sure your site is optimized under the hood:
- Crawlability and Indexing – Ensure Google, Bing and other engines can discover your pages.
- Meta Tags – Craft unique, on-brand titles and descriptions that boost click-through rates by matching search intent.
- Logical Navigation – Organize your site so visitors and search engines can easily drill up or down to related content.
- Heading Structure – Use clear, properly nested headings so your content hierarchy is obvious.
- Mobile-First Optimization – Ensure your site looks and works great on all devices.
- Speed and Performance – Improve page load times to keep users engaged and search engines rank you higher.
On-Page SEO: Make Every Page Count
Once people find you, we want them to stay and convert. On-page SEO focuses on content and user experience:
- Keyword Strategy – Integrate the phrases your audience uses to search for you.
- Internal Linking – Provide meaningful, descriptive links that guide visitors deeper into your site.
- Content Hierarchy – Create high-level pages that lead to detailed supporting content for better engagement.
- Image Optimization – Add descriptive alt text to ensure images enhance, not hinder, your SEO.
Accessibility and SEO: Two Sides of the Same Coin
Accessibility isn’t just the right thing to do — it also boosts SEO!
Many accessibility best practices overlap with search optimization, including:
- Using alt text for images.
- Structuring content with proper headings.
- Ensuring high-contrast, readable designs.
- Making navigation simple and intuitive.
By optimizing for all users, you’ll also make your site more appealing to search engines.
Ready to Get Found?
Your audience is searching for you. Make sure they find you.
Let’s Connect
Connect with me on LinkedIn. I’ll review your site, discuss your goals, and outline actionable steps to get your website working harder for your business.