Website Analytics and Reporting
Turn your website data into decisions.
Google Analytics can feel intimidating if you’re not living in it every day, but understanding what’s happening on your website is a powerful way to grow your business.
I can help you turn your raw web analytics into meaningful insights that’ll help you make informed marketing decisions.
What is Google Analytics
Your website is more than a digital brochure — it’s a tool for growth.
Google Analytics 4 (GA4) tracks what’s happening on your site so you can:
- See where your visitors are coming from
- Learn what visitors are doing once they land
- Measure how your marketing efforts are performing
- Identify obstacles that keep visitors from converting
With the right setup, GA4 transforms your website activity into clear, actionable insights that help you spend your time and marketing dollars more effectively.
Google Analytics 4 (GA4) Setup
GA4 is highly configurable, which means we can track the actions that matter most to your business:
- Organized Insights: By grouping types of clicks and events, you’ll learn what visitors interact with most, helping you make scalable, data-driven decisions.
- Basic Reporting: GA4 provides visitor counts, traffic sources and engagement metrics.
- Advanced Tracking: With a custom setup, we can measure page clicks, phone/email clicks, scrolling behavior, site search terms and more.
Google Looker Studio Dashboards
Once GA4 is configured, I can create a custom Looker Studio dashboard, a visual, easy-to-read report designed for busy business owners.
At a glance, you’ll see:
- Visitor Overview: How many people visited your site and from where
- Traffic Sources: Whether they came via Google, social media, ads or referrals
- Engagement Insights: What visitors do once they arrive and what keeps them engaged
- Conversion Tracking: Which channels actually drive leads, sales or sign-ups
Why Analytics Matters
Understanding your website data pays off in more ways than one:
- Optimize Your Campaigns: Find out which channels are driving conversions and focus on what’s working.
- Catch Issues Early: Identify underperforming pages or spot errors such as broken links.
- Uncover Opportunities: Sometimes, the data will highlight unexpected trends you can use to your advantage.
Gain Clarity. Take Action.
If you’ve ever looked at Google Analytics and thought, “I have no idea what I’m looking at,” you’re not alone, and I can help. My goal is to make your data easy to understand and impossible to ignore, so you can make confident decisions that move your business forward.
Let’s Connect
If you’re ready to make sense of your website analytics, I’d love to chat.
Connect with me on LinkedIn and let’s start turning your data into growth.