Web and Digital Marketing Strategy

illustration depicting integrated digital marketing strategy

Turn your disconnected tactics into a unified growth engine.

Your audience doesn’t experience your brand in silos. They see your website, ads, emails, social posts, print pieces, and maybe even a billboard all in the same day. If your messaging isn’t connected, opportunities are lost.

I help organizations blend SEO, analytics, paid media, email, social, print and more into one cohesive digital strategy, ensuring every interaction feels consistent and on-brand.

illustration depicting integrated digital marketing strategy

Integrated Digital Marketing Strategy

Integrated digital marketing combines owned, earned and paid channels into a seamless experience for your audience. It’s about ensuring your strategies reinforce each other instead of competing for attention.

Examples of Integrated Strategies

  • Website + PPC + Analytics → Your ads lead to optimized landing pages; GA4 measures performance; insights fuel better targeting.
  • Email + Content + Social → A compelling story starts in email, deepens on your blog and gets amplified on social.
  • Print + Digital → QR codes or vanity URLs connect offline audiences to mobile-friendly, trackable digital experiences.

Benefits of Integrated Strategies

  • Data-driven decisions from a complete view of performance
  • Consistent brand voice and messaging
  • Better ROI across campaigns
  • Improved customer trust and loyalty

Improve Your Cross-Channel Marketing

Your marketing channels shouldn’t compete; they should work together.

I’ll help you:

  • Leverage analytics to understand what’s working and what isn’t.
  • Integrate owned, earned and paid media for a 360° perspective.
  • Build strategies where information + storytelling = powerful context.

Content Strategy

Content drives everything. Together, we’ll create pages and campaigns that:

  • Are easy to find, read and act on.
  • Reflect what your audiences actually want and need.
  • Use emotional targeting (decisions are made with the heart, then justified by logic).
  • Feature the right visuals to showcase your experience.
  • Build trust through social proof like testimonials and case studies.

Email Marketing

Email works when done well. I’ll help you:

  • Segment audiences for relevance.
  • Craft subject lines that get opens and content that gets clicks.
  • Align landing pages to match your email messaging.
  • Time your sends when your audience is most ready to act.

Pay-Per-Click (PPC) Advertising

Make every click count:

  • Ensure ads match user intent with targeted keywords.
  • Send traffic to optimized landing pages.
  • Prevent budget waste from loose keyword matching.
  • Use analytics to measure and refine performance.

Print Collateral

Offline marketing works best when it connects to digital:

  • Use QR codes and vanity URLs tied to analytics.
  • Ensure destinations are mobile-optimized.
  • Track how offline engagements drive online actions.

Social Media Strategy

Meet audiences where they are — and match your message to the moment:

  • Broad awareness: TikTok, Instagram, Snapchat grab attention but compete with fast-scrolling content.
  • Engagement and exploration: Facebook keeps audiences informed and guides them to explore your site.
  • Solution-seeking: LinkedIn and Reddit connect with audiences actively searching for answers.

How I Help You Move Forward

My approach ties data, strategy, and execution together:

  1. Understand your goals and audiences.
  2. Analyze your current channels and content.
  3. Integrate messaging and measurement across tactics.
  4. Guide your team with actionable insights and next steps.

Let’s Start the Conversation

Your marketing should feel cohesive and strategic, not scattered.

Connect with me on LinkedIn with a quick note about one goal you want to achieve this quarter.